This was my big break. Theatrical ad agency SpotCo reached out to me after seeing the Gay Boyfriend video. At the time, I had done a few small commercial directing projects but nothing this scale. They sent me to the play, still in rehearsals, and together we came up with this concept. I ran with it, and soon it evolved into a jigsaw puzzle of 35mm motion control, hard sets, virtual backgrounds, and layers of choreography. It was a big step up. Thanks for believing in me SpotCo!

[January 2004]